UGC Content, UGC, Product Showcase, Alchemai
UGC content is highly marketable these days and content such as this is quickly becoming the rewarded norm on sites like Instagram and Pinterest.
User-Generated Content (UGC) is any original, brand-specific, content created by customers, fans, or followers rather than the brand itself. It's used to promote a brand's products or services in a more authentic, visually-pleasing way that can appeal to other potential customers or fans and increase engagement.
This YouTube Short showcasing various Alchemai (clothing) products works because it simply highlights the products - no voice-over or excessive editing. It features the brand products neatly laid out alongside other items that match their aesthetic. The pan of the camera adds movement so that it is not just a boring still image, but it is not so drastic as to distract from the product itself.
